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  • Writer's pictureFront Row Hospitality

Introducing FanFood to Provide Advanced Mobile Ordering and Increased Sales

Updated: Oct 6, 2021

Front Row Hospitality is pleased to announce its partnership with FanFood, an online and mobile ordering platform for in-venue food and beverage services. The Chicago-based company is the latest in FRH's push to reimagine the way fans engage with live sports and events.

From concession stands to on-premise restaurants, FanFood offers a user-friendly contactless mobile ordering solution that is built for convenience. With tailored sports and entertainment-specific solutions, FRH will utilize the application to increase sales, reduce costs, manage line congestion and promote social distancing, all while providing fans a VIP experience. "FanFood is the latest in an ongoing effort to develop the ultimate fan-first atmosphere while bringing our entire operation and that of our clients into the digital age," said 20-year industry veteran and FRH Executive Director Sander Stotland. "Partnering with sports tech companies, From Now On and FanFood to deliver an all-in-one solution for our customers to manage their in-venue experience is a testament to the overall vision of this organization."

Through significant planning, Front Row Hospitality seeks to capitalize on FanFood's exceptional product quality. Their partners see up to a 40% increase in average order sizes, anticipating that customers are likely to place more than one order throughout each event. "We've seen the pandemic rapidly and permanently changing consumers' behaviors and mindset, and both safety and convenience define the new fan experience," said Jeff Nowak, Sales Director at FanFood. "FRH and its affiliates are fantastic partners for us, bringing a wealth of industry expertise, and we look forward to this ongoing relationship to revolutionize the in-venue experience."

In addition to the app's ease of use, fans can expect significant conveniences, less time wasted standing in lines, greater delivery pace, and sincerely attentive customer service, all while allowing fans to enjoy uninterrupted entertainment with family and friends.


FanFood is an online and mobile ordering platform for contactless services at sports, entertainment, and hospitality venues. Fans can order food, beverages, and merchandise on their phone for express pick up or delivery to a seat, table, car, or any designated on-premise location. We partner with 300+ locations globally to help streamline food service operations, support social distancing, and provide a convenient on-demand fan experience.

Visit FanFood at, and check out our social media platforms on Facebook, Twitter, Instagram, LinkedIn, and YouTube.


With more than two decades of experience from an operator's perspective, overseeing the intricate food service and hospitality management in venues of all styles, our leaders have come together to form Front Row Hospitality as an alternative for operators, by operators.

Our boutique agency offers a consumer-centric approach that complements any stand-alone event or venue operation with any budget. Formed to provide best-in-class customer service, cleanliness, and product quality, paired with fiscal responsibility to provide the best possible return on investment to the customers and the operators we serve. As a boutique, we offer the internal resources of larger firms featuring award-winning technological partners and strong vendor relationships, but with the hands-on accessibility and care of an inner part of your operation.

Front Row Hospitality is an affiliate of global sports management and consulting firm, Liberty Sports Group and together, the companies have adopted the mission of Changing the game without changing THE GAME.

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