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  • Writer's pictureFront Row Hospitality

Front Row Hospitality Announces Partnership with From Now On

Updated: Oct 6, 2021

Front Row Hospitality ("FRH"), a boutique food service and hospitality management company, has partnered with Omaha-based From Now On to deliver an all-encompassing mobile application to support its' digital-first fan engagement strategies.

"As operators first, we've been hard at work to develop a company that, above all else, supports the needs of our clients while staying ahead of current trends. To deliver on our promise, we've partnered with exceptional companies who maintain a firm understanding of where the industry is going," said Sander Stotland, Executive Director of FRH. "With nearly three decades in this business, and having been responsible for leading the operation of venues ranging from 4,000 to 25,000 people, having resources paired for you that help you achieve your goals is paramount in this fast, ever-changing industry."

Reimagining the food service and hospitality industry has been no simple task. As an organization, we set out to create a model to guide operations of any size to scale and maximize all possible potential. For this reason, Front Row Hospitality chose to engage in partnership with From Now On based on how their products and services meet a variety of modern operating needs, including:

  • Overall User Experience

  • Innovative Approach to Fan Engagement

  • Ability to expand on team/venue advertising inventory with added value to our partners

  • Commitment to Product Enhancement

  • The ability to integrate with other guest and back-end user data technologies

We plan to outfit each of our clients with a new custom-built mobile application developed exclusively by From Now On using their FanX Mobile Engagement Platform. The app will bring schedules, score alerts, live stats, athlete and coach's profiles, venue information, and promotional content directly to the palms of your hand. This platform will be the only solution our guests will need to take control of their entire in-venue experience, with the ability to place food and beverage orders, purchase merchandise and manage event tickets in one convenient location. Best of all, the apps will be free of charge to all and will be available on both Apple and Android devices.

"From Now On is excited to be embarking on this journey with Front Row Hospitality, their clients, and fans," said Sue Thaden, CEO at From Now On. We've been impressed by the league's commitment to providing a high-level fan experience and look forward to helping their clubs connect with their new fans and communities."


At From Now On, our focus is on facilitating anytime, anywhere fan engagement through mobile technology. Our flagship FanX™ Mobile Engagement Platform serves our growing roster of over 100 colleges, high schools, teams, venues, and championship events to deliver personalized experiences to fans in-venue, on the go, and throughout the offseason at all levels of the game.

Learn more about From Now On and the FanX™ platform at or follow us @FromNowOnExp


With more than two decades of experience from an operator's perspective, overseeing the intricate food service and hospitality management in venues of all styles, our leaders have come together to form Front Row Hospitality as an alternative for operators, by operators.

Our boutique agency offers a consumer-centric approach that complements any stand-alone event or venue operation with any budget. Formed to provide best-in-class customer service, cleanliness, and product quality, paired with fiscal responsibility to provide the best possible return on investment to the customers and the operators we serve. As a boutique, we offer the internal resources of larger firms featuring award-winning technological partners and strong vendor relationships, but with the hands-on accessibility and care of an inner part of your operation.

Front Row Hospitality is an affiliate of global sports management and consulting firm, Liberty Sports Group and together, the companies have adopted the mission of Changing the game without changing THE GAME.

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